Creative may refer to:
Creative Technology Ltd. is a Singapore-based global company headquartered in Jurong East, Singapore. The principal activities of the company and its subsidiaries consist of the design, manufacture and distribution of digitized sound and video boards, computers and related multimedia, and personal digital entertainment products.
It also partners with mainboard manufacturers and laptop brands to embed its Sound Blaster technology on their products.
The firm began as a computer repair shop, where Sim Wong Hoo developed an add-on memory board for the Apple II computer. Later, they started creating customized PCs adapted in Chinese. A part of this design included enhanced audio capabilities, so that the device could produce speech and melodies. The success of this audio interface led to the development of a standalone sound card.
In 1987, they released a 12-voice sound generator sound card for the IBM PC architecture, the Creative Music System (C/MS), featuring two Philips SAA1099 chips. Sim personally went from Singapore to Silicon Valley and managed to get RadioShack's Tandy division to market the product. The card was, however, unsuccessful and lost to AdLib. Learning from this, Creative produced the first Sound Blaster, which included the prior CM/S hardware but also incorporated the Yamaha YM3812 chip (also known as OPL2) that was found on the AdLib card, as well as adding a component for playing and recording digital samples. The firm used aggressive marketing strategies, from calling the card a "stereo" component (only the C/MS chips were capable of stereo, not the complete product) to calling the sound producing micro-controller a "DSP" (for "digital sound processor"), hoping to associate the product with a digital signal processor (the DSP could encode/decode ADPCM realtime, but otherwise had no other DSP-like qualities).
"Creative" was released in November 2008 as the third single from Leon Jackson's debut album Right Now. To promote the track Jackson appeared on the official BBC Children in Need 2008 show performing the song as an "exclusive" as this was the first time Jackson had performed the track. The song went onto debut at number 94 on the UK Singles Charts.
The song was released in November 2008 as a digital download only through Syco and Sony BMG. To promote the song, Jackson appeared on the 2008 series of Children in Need where he performed the song in London.
The music video for "Creative" shows Jackson performing the song in front of a big band. Also, in the video Jackson is trying to impress a female which features in the video. Throughout the video the female does not pay much attention to Jackson but however towards the end of the video the female seems to pay slight attention to Jackson.
The BBC said:
Siente como entra en tu cabeza,
como sale por tus manos,
y tu corazón dará seguro una respuesta.
Vuelve a buscarle su sentido
curiosea entre sus notas, melodÃas,
y hallarás la forma de decirlo.
Piensa que la vida es muy corta,
aprovecha tu momento,
que ya es hora de gritar al mundo tu pasión..
Grita! -que la música es tu vida, tu elección para vivirla
Grita! -por la gente que te quiere y estará toda la vida
Grita! -solo has de convertir tus emociones en canciones
Grita!, Grita!...
(rep.)
Siente esos ojos que te miran,
que pararon hoy sus vidas
para poder escuchar tu voz en un concierto.
Vuelve, haz tu foro de sonrisas,
de una vez por todas; sé tu misma,
sal ahà fuera, empieza a creer en tÃ.
Piensa que no hay forma mas bonita
de pagar todo el cariño de la gente
que se unió por tà en tu rincón.
Mira atrás, las cosas no han cambiado tanto.
Recuerda siempre quien eres tu.
No tengas miedo, piensa que todo es como un cuento,
y tendrás seguro final feliz.
Tranquila trás de aquél telón
disfruta, empieza la función
tan solo.. tan solo..
Grita! -que la música es tu vida, tu elección para vivirla
Grita! -por la gente que te quiere y estará toda la vida
Grita! -solo has de convertir tus emociones en canciones
Grita!, Grita!
(rep.)